Weird Report From Bloomberg Makes Amazon's Shares Tank For A Second

jeff bezos kindle fire

Photo: Steve Kovach, Business Insider

Amazon’s shares tanked for a minute today when a Bloomberg report said it had fewer Prime subscribers than analysts expected.The trick about the report? It was based on data from early October, which is a month and a half before Amazon released the Kindle Fire, one of the key things driving Prime subscriptions.

Every person that signs up to use a Kindle Fire, gets a month of Prime for free. If they forget to cancel the Prime membership at the end of the month, they’re charged $79 for an annual subscription to the service which offers streaming and free two day shipping.

Anyway, Amazon only had 3-5 million Prime members in October, according to Bloomberg. It wants to have 7-10 million users by the end of the year.

The stock is down 1% on the news because analysts thought Amazon already had 10 million users.

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