Amazon Will Rearrange The Smartphone Landscape This Week With Its New Phone

Delta logo

This is part of the “Tech 360” series offering a 360-degree view of the tech industry, from in-depth reporting to weekly posts on what you need to know. “Tech 360” is sponsored by Delta. Read more in the series »

Here’s what will be on people’s minds during the next seven days in tech:

Amazon is expected to introduce a new product on Wednesday, and most people think it will be a long-awaited Amazon smartphone. The phone is expected to have the ability to display 3D images. And it has a set of front-facing cameras that can track your movements (so you can use the phone without touching it). But the phone’s expected technical specs are not as important as the place people expect the phone to occupy in the online e-commerce environment. Amazon realises that people are using their phones for shopping more and more. With no phone, Amazon’s app is at the mercy of Google (Android) and Apple (iPhone). Amazon can incentivise people to use its phone by offering them deals via Amazon, and the phone will keep them within the Amazon ecosystem.

In theory, an Amazon phone platform could rearrange the Apple/Android landscape, assuming it gains enough users. There hasn’t been a decent level of three-way competition in the phone market for years, and that’s because …

BlackBerry: As if to underline just how volatile the smartphone market can be, struggling BlackBerry will report earnings this week too. It will be bad: BlackBerry, which one dominated mobile phones in the early 2000s, is expected to report revenues of just under $US1 billion — in the same period last year it had revenues of just over $US3 billion. The Globe and Mail reports that the company is basically abandoning phones as its main platform and trying to build and “internet of things” platform. Blackberry’s global smartphone market share is ~1%.

Also happening this week:

Adobe reports earnings on June 17.

Amazon will unveil a new product on June 18.

BlackBerry reports earnings June 18.

Oracle reports earnings June 18.

Red Hat reports earnings on June 18.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.