Internet Ads To Pass Radio Ads This Year

Not surprising but still noteworthy — U.S. online advertising is expected to hit $21.7 billion this year (up 22%), while U.S. radio ad spending will stay nearly flat at $20.4 billion, says eMarketer. Radio desperately needs to figure out a web strategy in order to survive — which is exactly what ad sales teams like TargetSpot and Ronning Lipset Radio are trying to provide. Forbes.com

Related:
TargetSpot Lands Another Network; Launching Internet Radio Marketplace Next Week
The Great Ad Share Shift: Google Sucks Life Out Of Old Media
Webcasters Not Getting Help From Washington
Internet Radio’s Real Problem: Not The Music Labels

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