US

How Wawa went from a milk delivery service to a $9B convenience store with a cult-like following

What is “Wawa?” Besides a Native American word for the Canada goose, Wawa is a convenience store that has a dedicated fan base. There are stores only in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.

Wawa started as an iron foundry in New Jersey, and then a dairy processing plant in Wawa, PA in 1902. The first Wawa Food Market opened in 1964 in Folsom, PA.

Wawa serves more than 400 million customers a year. Their most famed item is the hoagie.

Follow BI Video: On Twitter

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.