Lately in talks and private conversations, I’ve been thinking out loud about the role of Facebook in our lives. It’s an extraordinary service (and company), and deserves its extraordinary valuation.
But its approach to our “social graph” is limiting, as I and others have pointed out quite a bit.
While in Mexico I had the chance to sit with a couple of entrepreneurs who have an idea I feel is deeply *right* about social networking, and it couldn’t be further from how Facebook works today.
I can’t outline what the idea was, but I can say that it hit the same nerve, that we are on the precipice of entirely new ways of thinking about our relationship to others as leveraged over digital platforms, and while Facebook may well be the oxygen or the landmass of this ecosystem, it won’t be the entire ecosystem itself.
To that end, this piece in TNW hits on some parts of what I’m on about. In it, the author writes:
Just as Google had early dominance in lighting up a portion of the web, Facebook has early dominance in lighting up a portion of the world’s social graph. But much like the Dark Web, there exists network upon network not yet graphed by Facebook, waiting to be mapped, organised, and optimised for communication.
I agree, and think there are many, many new places to create value here.