WATCH THE THRONE: Here Are The 13 Most Surprising Brand Shout-Outs In Jay-Z And Kanye West’s New Album

kanye jay z

“Watch The Throne,” the hugely anticipated rap collaboration from Jay-Z and Kanye West, finally dropped today.

And while Hov’s retirement never really stuck, some brand PR folks may be able to call it a day after getting the still-unbeatable press that is a high-profile rap reference.

Especially since unlike the requisite luxe go-tos that do appear on the album: Gucci, Hermes, Mercedes-Benz, Rolex — these guys definitely didn’t wake up assuming they got a nod.

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[slide
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title=”Rolls-Royce is no shocker, but the Corniche model gets personalised love with a plum spot in Jay-Z’s very first verse on the album (in “No Church in the Wild”).”
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permalink=”you-can-bet-advil-didnt-see-this-coming-but-kanye-nods-to-them-as-a-hangover-cure-in-no-church-in-the-wild-2″
title=”You can bet Advil didn’t see this coming, but Kanye nods to them as a hangover cure in “No Church in the Wild.””
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[slide
permalink=”watch-brand-audemars-piguet-gets-in-there-among-the-repeated-rolex-mentions-3″
title=”Watch brand Audemars Piguet gets in there among the repeated Rolex mentions.”
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[slide
permalink=”the-le-maurice-hotel-in-paris-gets-some-love-from-jay-z-4″
title=”The Le Maurice hotel in Paris gets some love from Jay-Z.”
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[slide
permalink=”were-impressed-by-wests-reference-to-avant-garde-designer-maison-martin-margiela-5″
title=”We’re impressed by West’s reference to avant garde designer Maison Martin Margiela.”
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image=”http://static.businessinsider.com/image/4e4001a76bb3f7684c00004e”
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[slide
permalink=”how-many-watches-do-these-guys-have-on-otis-jay-z-raps-rapturously-about-his-hublot-6″
title=”How many watches do these guys have? On “Otis,” Jay-Z raps rapturously about his Hublot.”
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image=”http://static.businessinsider.com/image/4e4002436bb3f7b74600008b”
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[slide
permalink=”very-specific-aircraft-shout-out-here-for-the-g450-gulfstream-jet-7″
title=”Very specific aircraft shout-out here: for the G450 Gulfstream jet.”
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image=”http://static.businessinsider.com/image/4e4003176bb3f7b746000091″
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[slide
permalink=”jay-z-also-lends-a-little-good-press-to-new-yorks-mercer-hotel-8″
title=”Jay-Z also lends a little good press to New York’s Mercer Hotel.”
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image=”http://static.businessinsider.com/image/4e40037aeab8ea804700006f”
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[slide
permalink=”gallery-mogul-larry-gagosian-gets-a-namedrop-9″
title=”Gallery mogul Larry Gagosian gets a namedrop.”
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[slide
permalink=”score-one-for-the-wynn-casino-the-lone-vegas-entity-to-get-a-nod-on-the-album-10″
title=”Score one for the Wynn Casino, the lone Vegas entity to get a nod on the album.”
content=””
image=”http://static.businessinsider.com/image/4e4006756bb3f7011200000b”
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[slide
permalink=”were-not-lying-jay-z-says-he-needs-state-farm-insurance-for-his-brakes-because-he-cant-stop-state-farm-should-build-a-campaign-around-that-and-spare-us-once-and-for-all-from-those-horrible-and-can-i-get-a-hot-tub-commercials-11″
title=”We’re not lying: Jay-Z says he needs State Farm insurance for his brakes (because he can’t stop). State Farm should build a campaign around that and spare us once and for all from those horrible “and can I get a hot tub!” commercials.”
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image=”http://static.businessinsider.com/image/4e40072669beddf64900003b”
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title=”Mack Truck fills out a toughness metaphor.”
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[slide
permalink=”arm-and-hammer-sounds-so-cool-in-made-in-america-we-almost-forgot-jay-z-was-talking-about-his-nanas-baking-soda-13″
title=”Arm & Hammer sounds so cool in “Made in America,” we almost forgot Jay-Z was talking about his nana’s baking soda.”
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image=”http://static.businessinsider.com/image/4e4007ca69beddf949000020″
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[slide
permalink=”now-check-out-whos-up-and-whos-down-in-media-this-week-14″
title=”Now check out who’s up and who’s down in media this week.”
content=”Salma Hayek looks like a winner, but is she?
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