“Watch The Throne,” the hugely anticipated rap collaboration from Jay-Z and Kanye West, finally dropped today.
And while Hov’s retirement never really stuck, some brand PR folks may be able to call it a day after getting the still-unbeatable press that is a high-profile rap reference.
Especially since unlike the requisite luxe go-tos that do appear on the album: Gucci, Hermes, Mercedes-Benz, Rolex — these guys definitely didn’t wake up assuming they got a nod.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.