WATCH: Stephen Colbert Argues That The Chick-Fil-A Controversy Is Really A Brilliant Business Strategy

Stephen Colbert discovered the true take-away from the Chick-Fil-A controversy when company president Dan Cathy “came out of the tolerance closet.” On a segment of The Colbert Report Monday, Colbert argued that it’s a brilliant new business strategy.

“I think Chick-Fil-A has stumbled on a new strategy to help struggling businesses in this down economy,” Colbert said. “Just associate your product with a divisive political position and just wait for the cash to roll in.”

Colbert added: “Hey, La-Z-Boy, why not run ads that say, ‘You know who’s lazy? Mexicans.'”

Watch the entire segment below:

The Colbert Report
Get More: Colbert Report Full Episodes,Political humour & Satire Blog,Video Archive

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.