When Steve Abrams bought Magnolia in 2006, it was a small bakery in New York’s West Village and now it’s one of the major players in the city’s cupcake craze.
The company has expanded to eight locations in New York, Chicago, Los Angeles and Dubai, but it isn’t planning on stopping there.
“L.A., which was our first store from afar, was very difficult for us to get our arms around. We didn’t understand the culture as well as we thought we would,” Abrams told us. “Finding the right managers and staying on top of them was difficult.”
Magnolia is planning their expansion farther into the Middle East, Far East and South America. Within five years, Abrams’ goal is to open around 200 locations internationally in “groups of stores.”
Watch below as Abrams talk about how Magnolia faces challenges as it plans to expand the cupcake craze internationally.
Produced by Kamelia Angelova, Robert Libetti and Dan Goodman
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