Microsoft is rolling out its new ad campaign for Windows Phone 8 tonight, and it features a star studded group of spokespeople. The agency is Crispin Porter + Bogusky.
The spots airing during “Modern Family,” “The Voice,” and “Jimmy Kimmel Live” ask viewers to “Meet Jessica” (Alba) and “Meet Gwen” (Stefani) and their Windows phones.
Microsoft will launch Andy Samberg and Carolina Panthers quarterback Cam Newton spots Thursday.
The spots focus on functionality, but unfortunately it seems like the famous faces are expected to make up for the ads’ lack of intrigue and edge.
Watch the spots below:
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