Chrysler made a game-time decision to run model Catrinel Menghia’s sexy “Seduction” Fiat ad, which went viral last November, during the Super Bowl 2012 instead of a commercial that they had filmed with self-proclaimed “warlock” Charlie Sheen.
While Jalopnik reports that “House Arrest”—a tribute to Sheen’s whackadoo behaviour—was deemed “too-hot-for-the-Super-Bowl,” we were underwhelmed. The ad focuses on Sheen racing a Fiat around his mansion as truckloads of goddess-like woman coo in approval. Zoom into Sheen’s ankle tracking device as he asks a hot model what he gets for good behaviour.
Winning? Not really. You know something’s wrong if GoDaddy has an edgier ad than you do. Good call going with the Menghia spot.
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