Apple unveiled a redesigned iPad Air, new Apple Watches, Fitness service, and more at its big September event

  • Apple held a big product launch on Tuesday, announcing two new Apple Watches, two new iPads, and more.
  • The company started the event unveiling the two new Apple Watches, the Apple Watch Series 6 and less expensive Apple Watch SE.
  • Apple also debuted its new subscription fitness service: Apple Fitness Plus, which features a selection of workout classes led by professional trainers.
  • But for the first time in years, Apple didn’t unveil its newest iPhone during this September event.
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Apple held its big annual September event on Tuesday, but for once it wasn’t about the iPhone.

In a major departure from years past, Apple announced two upgraded Apple Watches, a redesigned iPad Air, a refreshed eighth-generation iPad, a new fitness service, and new digital subscriptions at its September event — but no iPhone.

Among the biggest announcements was Apple Fitness Plus, a new Peloton-like workout streaming service. Apple device owners can tune into guided workouts from top trainers, and even view their Apple Watch metrics onscreen.

The company is expected to unveil its iPhone 12 lineup in October, according to Bloomberg’s Mark Gurman. Apple said during its most recent earnings call that it expected the next iPhone to be delayed because of disruptions related to the coronavirus pandemic.

Apple’s services and wearables divisions have been bright spots for the company as iPhone sales have slowed, opening up revenue streams for existing iPhone users rather than relying on upgrades.

Apple’s September event took place virtually for the first time this year because of COVID-19, much like its Worldwide Developers Conference in June.

See below for a recap of everything Apple announced.

Among the biggest announcements was Apple Fitness Plus.


Apple announced a new digital fitness service on Tuesday called Apple Fitness Plus, which could take on Peloton.

Apple Fitness Plus offers studio-like workout classes that users can tune into on their iPhone or iPad, and it’s designed to work in conjunction with the Apple Watch. Most of the workouts don’t require any equipment and can be done from anywhere, Apple says.

The service also offers personalised recommendations to help users decide which program they should try next. It launches later this year for $US9.99 per month or $US79.99 per year.

Apple also announced its next generation Apple Watch, the Series 6.


Apple unveiled its new high-end Apple Watch, the Apple Watch Series 6, which can measure blood-oxygen levels and launches for $US400 on Friday. It comes with an improved always-on display that’s brighter than that of the Series 5 and runs on a dual-core processor based on the iPhone 11’s A13 Bionic chip.

For the first time, Apple unveiled a second, cheaper new Apple Watch called the Apple Watch SE.


The Apple Watch SE comes with the same accelerometer, gyroscope, and always-on altimeter as the pricier Series 6. It also supports features that were missing from the $US200 Series 3, like fall detection and international emergency calling. Its screen is also 30% larger than that of the Series 3.

It costs $US279 and launches this Friday.

Apple is also launching Family Setup for the Apple Watch with its watchOS 7 software update, which will let parents set up Apple Watches for their children without requiring that they have their own iPhone.

Apple will continue to sell the older Apple Watch Series 3 for $US199.

The iPad was another main focus of the event. Apple debuted a new iPad Air that looks a lot like the iPad Pro, includes Touch ID, and comes in multiple colours.


The new iPad Air has an all-screen design like the iPad Pro and comes in five different colours. It has a 10.9-inch display and runs on Apple’s new A14 Bionic processor. Apple is also bringing back Touch ID with the new iPad Air.

Instead of living in the home button, Touch ID is now located in the top button – marking the first time that Apple has brought Touch ID to a mobile device that doesn’t have a home button.

The new Air also has USB-C like the iPad Pro for the first time. It launches next month and starts at $US600.

It also updated its classic $US329 iPad with a faster processor.


Apple’s entry-level iPad is also getting an update. The new budget iPad will now run on Apple’s A12 Bionic processor, the same chip that powers the iPhone XS from 2018. Apple says this should give the regular iPad a big boost when it comes to graphics and all-around performance.

It launches on September 18 for $US329.

Apple is also launching a new services bundle called Apple One, which will include subscriptions like Apple TV and Apple Music.


Apple is finally offering its sprawling selection of services into bundle offerings. Apple One will come in a few different tiers, including an Individual option that costs $US14.95 per month and offers Apple Music, Apple TV Plus, Apple Arcade and 50GB of iCloud Storage. A Family tier bumps up the storage to 200GB for $US19.95 per month.

The Premier option costs $US29.95 per month and adds Apple Fitness Plus, Apple News Plus, and cranks the storage up to 2TB in addition to the offerings available in the Individual plan.

Taken together, Apple’s announcements show that the company is prioritising health, wearables, and services moving forward.


The fact that Apple’s new smartwatches and fitness ambitions were given their own event further illustrates how important these efforts are to the company.

With its new lineup of Apple Watches at different price points, and a new service aimed at recreating the studio workout experience in the home, it’s clear that Apple is making more aggressive moves to compete with Fitbit and Peloton.

Apple CEO Tim Cook said in the past that he believes one of Apple’s greatest contributions to mankind would be about health, and Tuesday’s event was further evidence of that direction.