Warner Bros. TV Is Buying Alloy Entertainment

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Warner Bros. Television Group is buying Alloy Entertainment, with which it already collaborates on shows including “Gossip Girl,” “The Vampire Diaries” and the upcoming “666 Park Avenue.”WBTVG has signed a deal to acquire Alloy from an investor group led by ZelnickMedia. Leslie Morgenstein, who has served as president of Alloy Entertainment and its predecessor, 17th Street Productions, Inc., since 1999, will stay on to run the company within WBTVG.

The closing of the transaction is expected in the third quarter of the year. Terms were not disclosed. 

Five of Alloy Entertainment’s properties are produced and distributed by WBTVG: CW’s “Gossip Girl” and “The Vampire Diaries,” ABC Family’s “Pretty Little Liars” and “The Lying Game,” and ABC’s upcoming “666 Park Avenue.” All started as book franchises aimed at teen girls and young women.

Alloy Entertainment film properties included two “Sisterhood of the travelling Pants” films for Warner Bros. Pictures and “The Clique” for Warner Premiere.

About 50 Alloy Entertainment properties have hit New York Times bestseller status, including “The Sisterhood of the travelling Pants,” “Gossip Girl,” “The Clique,” “The Luxe” and “Pretty Little Liars.”

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