When Neil Blumenthal and his friends started Warby Parker, they wanted to disrupt the optical industry.
But they never expected to do it so quickly.
In three years, Warby Parker has built a recognisable brand with over 300 employees managing a successful online business and retail stores and showrooms in New York, Boston, Los Angeles, and San Francisco.
Despite the fast-changing company dynamics, the four co-founders — Andrew Hunt, Jeffrey Raider, David Gilboa and Blumenthal — came up with ways to keep each other in check, and to make sure they made collective decisions about the direction of the company.
We interviewed Blumenthal about the strategies his team used to get exposure and expand the company, and how betting against their original idea about an online-only business has paid off tremendously.
Produced by Kamelia Angelova & Robert Libetti. Additional camera by Justin Gmoser
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