Photo: Flickr / StephenMcleod
Walmart is reshaping consumer expectations and the manufacturing industry, as Stacy Mitchell details at Grist.One way is to enduce impulse buys by creating a one-stop shopping experience that can only be reached by car.
A recent Drexel study proved Mitchell’s point, noting that impulse buys abound when shoppers are presented with endless options:
“By committing to only one store, the shopper may signalling that he or she has insufficient time or cognitive resources to create a detailed plan on a given trip,” write the authors. “Conversely, trips in which the shopper plans to visit multiple stores may indicate complex planning because he or she may spread category purchases across stores.”
Soaring gas prices might also be part of the problem. With more stations jacking up prices ahead of weekends and rush hour, consumers strapped for time might BS themselves into thinking they’re saving on gas by shopping at Walmart—when in fact they’re overspending on things they don’t need.