Walmart has reportedly considered selling ModCloth and Bonobos, 2 years after buying them for a combined $360 million

Spencer Platt / Getty InagesWalmart has considered selling Bonobos, according to a new report.
  • Walmart has considered selling ModCloth and Bonobos, according to Vox.
  • Walmart ultimately decided against a sale of Bonobos but will likely sell ModCloth this year, the report said.
  • Walmart has projected losses of more than $US1 billion for its US e-commerce division in 2019, on revenue of $US21 billion to $US22 billion, according to the report.
  • Visit Business Insider’s homepage for more stories.

Walmart has reportedly considered the sale of ModCloth and Bonobos, two of its biggest e-commerce acquisitions of the past two years.

Walmart will likely sell the women’s clothing site ModCloth this year, according to a report by Jason Del Rey from Vox that cited multiple unnamed sources familiar with the matter. Walmart bought ModCloth for an estimated $US50 million in 2017.

The Vox report said Walmart also recently considered – and ultimately abandoned – the sale of Bonobos after a private-equity firm expressed interest in purchasing the men’s clothing brand, which Walmart purchased in 2017 for $US310 million.

The discussions were held against a backdrop of projected losses of more than $US1 billion for Walmart’s US e-commerce division in 2019, on revenue of $US21 billion to $US22 billion, the report said.

Walmart did not immediately respond to a request for comment.


Read more:
Walmart has gobbled up a slew of brands since 2010 – and it’s all part of a strategy to take on Amazon and win over millennials

Walmart announced last month that it planned to overhaul Jet.com, the e-commerce startup it acquired in 2016 for $US3.3 billion.

Walmart said it would move all Jet employees to Walmart.com, and in the process, Jet President Simon Belsham will be stepping down.

After purchasing Jet, Walmart made a string of acquisitions, including Bonobos, ModCloth, Parcel, Moosejaw, Hayneedle, Bare Necessities, and Art.com.

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