- Walmart‘s next-day delivery service covers 220,000 items. By comparison, Amazon‘s next-day shipping for Prime members covers 10 million products.
- Walmart e-commerce CEO Marc Lore said Friday that Walmart is focusing on a slimmer assortment to keep costs manageable.
- “It’s a trade-off,” he said. “After you get past the top, let’s say, hundreds of thousands – or top million SKUs – with overnight or next-day delivery, it gets exponentially more expensive.”
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Walmart and Amazon are going head-to-head in a battle to win over customers with free next-day shipping.
The companies announced their respective next-day shipping programs within weeks of one another, and on Monday, Amazon boasted that its next-day shipping service has already grown to cover more than 10 million items.
That’s about 50 times the number of products that Walmart is offering for next-day delivery. Walmart is offering about 220,000 items for next-day delivery to start, and plans to eventually add another couple hundred thousand items.
Walmart executives were asked directly about this gap in assortment on Friday during a meeting with Wall Street analysts at the company’s annual shareholders meeting in Bentonville, Arkansas.
In response, Walmart e-commerce CEO Marc Lore suggested that it’s too expensive to offer everything under the sun for next-day delivery.
“It’s a trade-off,” he said. “After you get past the top, let’s say, hundreds of thousands – or top million SKUs – with overnight or next-day delivery, it gets exponentially more expensive.”
He said it makes more sense to offer a selective assortment for next-day delivery, so Walmart has more money to invest in things like same-day grocery delivery.
“There’s limited pool of dollars and you have to decide where to invest in the value prop,” he said. “Do you invest beyond the top 80% of sales? Do you go for speed there? Or do you take those dollars and put it into same-day delivery of grocery?… So that’s sort of the trade we’ve made and that’s how we’ve differentiated the value.”
Amazon said in April that it would shorten its two-day-shipping promise for Prime customers to one day. Amazon’s Prime program costs $US119 annually.
Three weeks later, Walmart launched free next-day shipping on minimum purchases of $US35. The service doesn’t require any membership fees.
Amazon hasn’t provided details on what percentage of its customers now have access to free one-day shipping. The company said only that it was available “coast to coast” in more than 10,000 cities and towns.
Walmart has said that its next-day shipping offer will be available to 75% of US consumers by the end of the year, and that the program will keep expanding next year.
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