- Differences in the New York and Bay Area back-to-work strategies are hitting the big cities’ economies.
- Wall Street’s return-to-work orders powered an early commercial real-estate comeback and revived downtown neighborhoods.
- Tech giants in the Bay Area have delayed in-office work, leading to a slower recovery and huge exits.
- See more stories on Insider’s business page.
The east coast and west coast have long had a rivalry, but their diverging responses to economic reopening are painting a new chapter: New York City is reviving fast and San Francisco and Silicon Valley are asleep.
In New York City, finance giants’ urges to return to offices are reinvigorating neighborhoods that shut down for much of 2020. Huge west-coast employers like Apple, Google, and Twitter have delayed their back-to-office plans as virus cases swing higher.
The commercial real-estate comeback is geographically uneven, along with the economic comebacks for the two most expensive American cities.
The gap between both metropolitan centers is already wide. Interest from prospective office tenants in New York rebounded to 98% of the city’s pre-crisis average in June, Bloomberg reported, citing data from property data company VTS. Demand in San Francisco, however, is just 68% of its pre-pandemic average, signaling the tech sector’s relaxed stance on telecommuting places a major drag on the city’s office market.
That matters beyond the bottom line for leasing firms. Greater clarity around return-to-office plans is likely powering stronger apartment demand in New York, landlord Equity Residential said in a recent earnings call. Manhattan has been the top beneficiary, with the firm notching nine straight weeks of record application volume in the second quarter.
The situation is “a little more ambiguous” in San Francisco, Equity Residential added. Uncertainty around work plans and the Delta variant of COVID-19 will “likely lead to a delayed leasing season” and a slower recovery to pre-pandemic occupancy, the company said.
More broadly, the two cities’ approaches could be fueling vastly different labor-market recoveries. New York had recovered 45% of its lost jobs by the end of June despite suffering the most at the start of the pandemic, Oxford Economics said in a note. By comparison, San Francisco only recouped 28% of its lost payrolls.
To be sure, countless other factors play into each city’s jobs recovery. But other data suggests the tech sector’s approach isn’t just delaying returns, but contributing to a months-long exodus from downtown areas.
Occupancy change in San Francisco was flat in May and June, Jefferies analysts said in a note citing USPS mail-forwarding data. Silicon Valley saw its population decline 0.2% in both months. Jefferies also linked the decline to tech companies’ delayed return-to-work strategies.
Meanwhile, mail-forwarding data suggests New York City is on its way to pre-crisis occupancy. Manhattan, which saw the largest decline in population, gained occupants on net in May and June, according to Jefferies. All indications “point to further acceleration in July,” and the pick-up is likely linked to Wall Street’s strict return-to-office policies, the team led by Jonathan Petersen said.
A similarly strict policy on the Bay Area could revive office use, but a shift in occupancy could pose permanent issues for the region’s landlords. Exurbs – areas more rural than suburbs – ballooned in popularity through the pandemic as Americans looked to trade short commutes for more space and affordability. Moves into exurban neighborhoods slowed somewhat as the economy reopened, but remain well above levels for urban and suburban areas. New York City’s burgeoning revival could stem exurban momentum on the east coast, while the west coast looks to be a different story.
And where the San Francisco area saw the largest drop in population since March 2020, Sun Belt cities picked up much of the slack. Occupancy in Raleigh, Tampa, Jacksonville, and Charlotte shot higher over the crisis.
Should those moves turn permanent, it could simply be too late for the Bay Area to recoup all of its pre-pandemic workers.