Here’s How Google Plans To Change Search Results With Google+

Eric Schmidt Larry Page Zeitgeist '09
Eric Schmidt and Larry Page

[credit provider=”Loic Le Meur via Flickr” url=”http://www.flickr.com/photos/loiclemeur/3546307296/sizes/l/in/photostream/”]

This morning, Google made some changes to its search engine that will make results more personal, based on what you and your friends have shared on Google+.This isn’t the first time that Google has brought information from Google+ into search results, but it’s the first hint of how Google will revolutionise what search means by adding more “social” signals — your contacts and the things you share with each other.

Here’s a walkthrough of everything Google is doing to bring Google+ into search results.

[slideshow]
[slide
permalink=”heres-a-generic-search-on-the-term-chikoo-which-is-a-fruit-and-a-file-organizing-app-for-the-mac-1″
title=”Here’s a generic search on the term “Chikoo,” which is a fruit and a file organising app for the Mac.”
content=””
image=”http://static.businessinsider.com/image/4f0c9a68eab8ea590e000015″
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[slide
permalink=”but-google-search-chief-amit-singhal-had-a-dog-named-chikoo-his-search-shows-posts-related-to-chikoo-at-the-top-red-arrow-the-wikipedia-entry-is-still-second-but-the-images-yellow-arrow-now-have-a-bunch-of-pictures-of-his-former-dog-the-green-arrow-points-to-where-you-can-turn-this-feature-off-2″
title=”But Google search chief Amit Singhal had a dog named Chikoo. His search shows posts related to Chikoo at the top (red arrow). The Wikipedia entry is still second, but the images (yellow arrow) now have a bunch of pictures of his former dog. (The green arrow points to where you can turn this feature off.)”
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image=”http://static.businessinsider.com/image/4f0c994869beddb108000042″
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[slide
permalink=”heres-a-search-for-the-name-ben-smith-results-include-a-political-blogger-hockey-player-and-texas-singer-songwriter-3″
title=”Here’s a search for the name Ben Smith. Results include a political blogger, hockey player, and Texas singer-songwriter.”
content=””
image=”http://static.businessinsider.com/image/4f0c9c97ecad048e27000020″
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[slide
permalink=”but-if-you-have-a-google-contact-named-ben-smith-youll-see-something-like-this-the-google-info-takes-up-most-of-the-top-of-the-page-4″
title=”But if you have a Google+ contact named Ben Smith, you’ll see something like this. The Google+ info takes up most of the top of the page.”
content=””
image=”http://static.businessinsider.com/image/4f0c9b2369bedd5a1700003b”
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]
[slide
permalink=”when-you-start-typing-in-a-random-name-like-jay-yarow-googles-auto-complete-eventually-figures-out-what-youre-looking-for-thats-nice-5″
title=”When you start typing in a random name like “Jay Yarow,” Google’s auto-complete eventually figures out what you’re looking for. That’s nice.”
content=””
image=”http://static.businessinsider.com/image/4f0c9ebb69bedd8c1200002f”
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]
[slide
permalink=”but-if-youve-got-a-google-profile-and-google-decides-youre-high-profile-your-google-profile-will-show-up-in-the-autocomplete-results-you-dont-even-need-to-look-at-the-regular-search-results-6″
title=”But if you’ve got a Google+ profile, and Google decides you’re high profile, your Google+ profile will show up in the autocomplete results — you don’t even need to look at the regular search results.”
content=””
image=”http://static.businessinsider.com/image/4f0c9f946bb3f7c343000049″
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[slide
permalink=”click-on-that-autocomplete-result-and-youll-see-ratcliffes-google-profile-prominently-displayed-in-search-results-theres-even-a-spot-green-arrow-to-add-him-to-your-google-circles-7″
title=”Click on that autocomplete result and you’ll see Ratcliffe’s Google+ profile prominently displayed in search results. There’s even a spot (green arrow) to add him to your Google+ circles.”
content=””
image=”http://static.businessinsider.com/image/4f0ca0306bb3f7d24b000022″
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]
[slide
permalink=”lastly-when-you-conduct-searches-for-generic-terms-like-music-a-new-box-will-show-suggested-people-and-conversations-to-follow-on-google-8″
title=”Lastly, when you conduct searches for generic terms like “Music,” a new box will show suggested people and conversations to follow on Google+”
content=””
image=”http://static.businessinsider.com/image/4f0cbde2ecad040068000010″
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]
[slide
permalink=”todays-changes-are-the-most-dramatic-but-theyre-not-the-first-in-december-google-brand-pages-started-appearing-in-search-results-see-the-bottom-of-this-result-for-wwe-the-problem-third-party-sites-are-pushed-lower-on-the-front-page-9″
title=”Today’s changes are the most dramatic, but they’re not the first. In December, Google+ brand pages started appearing in search results. (See the bottom of this result for WWE.) The problem: third-party sites are pushed lower on the front page.”
content=””
image=”http://static.businessinsider.com/image/4f0cc0cbecad04fc67000011″
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[/slideshow]