A UK supermarket has been accused of racism after calling its dark chocolate Easter duckling the 'ugly' one

WaitroseWaitrose has now removed the original labelling from the packaging which saw the dark chocolate duckling described as ‘ugly.’
  • British supermarket Waitrose has apologised for the way it labelled its selection of three chocolate ducklings.
  • The supermarket called the dark chocolate duckling the “ugly” one alongside “fluffy” and “crispy” white and milk chocolate ducklings.
  • It was accused of racism by some customers.
  • The supermarket has since removed the labels from the packaging.
  • Visit INSIDER.com for more stories.

A UK supermarket has apologised after being accused of racism over the way it labelled its selection of chocolate ducklings.

The Waitrose “Trio of Chocolate Easter Ducklings” features a milk chocolate, a white chocolate, and a dark speckled chocolate duckling sold together in a pack for £8 ($US10.50).

However, when the product appeared on shelves, the milk one was labelled “Crispy,” the white “Fluffy,” and the dark “Ugly.”


“Crispy, Fluffy, and Ugly – trio of Easter ducklings at #waitrose,” wrote Twitter user Livia Aliberti.

“Ugly is the dark one on the right. Overheard women saying ‘this is not right,’ I agree, doesn’t look good at all. Thousands of other options… why #ugly?????”

Read more: A company is recruiting people in the UK to hunt for white Cadbury Creme Eggs for $US60 an hour

A number of other people shared their outrage on the platform, though others pointed out that the product is a reference to Hans Christian Andersen’s fairy tale, “The Ugly Duckling,” in which a brown duckling is mocked by others before maturing into a swan.

A Waitrose spokesperson explained to INSIDER that a mixture of complaints made directly and via social media prompted the store to change the product.

The supermarket has since apologised for any offence caused, removing the ducklings from shelves before bringing them back without any labels on the packaging.

“We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence,” the Waitrose spokesperson said in a statement to INSIDER.

“We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale.”

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