Last year, Ford celebrated the 50th anniversary of the iconic Mustang.
Earlier this year, BMW commemorated the 40th anniversary of its first racing victory in the US.
So what big anniversary is Volvo celebrating?
How about 25 years of the integrated booster cushion!
Yes, Volvo is cheering the birthday of its built-in child seat.
“The introduction of the first integrated booster cushion improved child safety in 1990 was a huge step forward for child safety,” senior technical leader at the Volvo Cars Safety Centre Lotta Jakobsson said.
And you thought celebrating a kid’s 3th grade graduation was a little over the top.
But Volvo has earned this one. There isn’t another car company in the world that’s quite as pathological about safety as the Swedish automaker. In fact, no company in the transportation business has been so effective at using safety as its corporate calling card. And Volvo makes good on its reputation. It vehicles are nothing if not safe.
What started out as a modified center arm rest has turned into one of Volvo’s most recognisable features for car shoppers with young families.
These days, Volvo’s integrated booster cushion is a fancy two-stage system that allows the driver to adjust the height of the booster so that child occupants can take advantage of safety belts and head rests. It’s even adjustable to a height that enables kids to look out window.
According to Volvo, “this has the effect of making children less prone to boredom and agitation, which can also negatively affect the driver’s experience and concentration abilities.”
They have literally thought of everything!
In addition to the built-in baby seat, Volvo also pioneered other revolutionary safety measures such as the three-point seat belt and side crash crumple-zones.
So well-done Volvo! And we wish the integrated booster cushion another 25 years of safe travelling.