It won’t be cheap for Volkswagen to recall nearly 34,000 cars over safety fears, with Fairfax Media reporting the bill will run as high as $170 million.
Yesterday morning it looked like the recall was only for Volkswagen-badged cars like Golfs, but now its been extended to its sister brands Skoda and Audi.
All three brands have models — such as the A1 and A3 and the Octavia — that could suffer from the same direct-shift gearbox problem, which has the potential to cause rapid deceleration.
Volkswagen has been criticised for waiting so long to start the recall. A marketing expert told Fairfax the car maker would be a good example of what not to do.
“We will definitely use this as a case study for how not to do it,” said Paul Harrison, senior lecturer in branding and marketing at Deakin University, according to to Fairfax.
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