Last month, Volkswagen said its Super Bowl ad would poke fun at the seriousness of its German engineers, and Monday, the car brand released a teaser video making good on its promise.
The video shows a German engineer in a lab devising an algorithm for “the ultimate commercial for your big American football festival.”
The result? Carmen Electra, puppies, and a midget firing a tennis ball at an old man’s crotch:
Set to the strains of Wang Chung’s 1986 hit “Everybody Have Fun Tonight,” Volkswagen’s teaser video features a mash-up of advertising cliches and American stereotypes that includes babies, football players, bikini models, and a man in an Abe Lincoln costume.
The joke is that Volkswagen’s engineers are so dedicated to science and maths that their first inclination when asked to make a Super Bowl ad was to write a formula to isolate the variables that made previous ads successful and funny.
The teaser video was created with help from the advertising agency Argonaut, and the 60-second Super Bowl ad will be made by Volkswagen’s longtime agency, Deutsch LA.
The Super Bowl will be played Feb. 2 at MetLife Stadium in New Jersey. On average, brands spent $US4 million for 30 seconds of air time.
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