Volkswagen is pulling the nostalgia card this year with its own spin on a scene from the Christmas classic “It’s a Wonderful Life.”
In VW’s 60-second ad, produced by Argonaut, a father tells his jaded teenage daughter that “every time a Volkswagen hits 100,000 miles, a German engineer gets his wings.” Then a bunch of wings start awkwardly sprouting out of VW workers in the company’s Dresden factory:
It was generally received well, though we saw some commenters on social media snarkily noting that the only woman in the commercial was sexually harassed.
Business Insider Emails & Alerts
Site highlights each day to your inbox.