Volkswagen has a long history of ads that connect with its audience. In its latest commercial for the British market, the car maker does this by associating different dog breeds with different Volkswagen models.
The ad features over 15 kinds of dogs slobbering, running, and just enjoying life. And don’t worry, all of the dogs in cars are wearing seat belts.
London agency adam&eveDDB produced the ad, as well as a behind-the-scenes feature and quick videos for each of the dogs. The canines are clearly the stars of the ads, but the cars are nicely highlighted as well. The song “Me and You” from the “Juno” soundtrack is used to play on the joy of driving with your dog beside you.
The commercial is running with the trending topic #Woofwagen, which has been connecting with dog fans around the world on Twitter.
And for more pups, check out BI’s latest feature on the best dog photos of the year.
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