The CEO of Volkswagen says sorry after quoting the Holocaust phrase 'Work sets you free'

  • Volkswagen CEO Herbert Diess made the comment “ebit macht frei,” a play on a Nazi-era slogan during an internal company event.
  • The phrase “arbeit macht frei” or work sets you free hung above the gates at Holocaust sites such as Auschwitz.
  • Volkswagen’s CEO has apologised for the remarks.

Volkswagen CEO Herbert Diess has apologised for comments made which appeared to play on a Nazi-era slogan, capping a rough week for the automaker battling an SEC lawsuit.

Diess said “ebit macht frei” at an internal company event Tuesday, echoing the maxim “arbeit macht frei” or “work sets you free,” which was inscribed on the gates of concentration camps such as Auschwitz.

EBIT is a commonly used acronym for “earnings before interest and taxes.” The CEO’s comments were first reported by German news outlets.

“At no time was it my intention for this statement to be placed in a false context,” the CEO said in an emailed statement. “This was definitely an unfortunate choice of words. I am extremely sorry.”

It’s been a tough few days for the German manufacturer. The US Securities and Exchange Commission sued the company and its former CEO Martin Winterkorn as part of an emissions scandal which allegedly defrauded US investors. In a separate email to Business Insider, Volkswagen called the case “legally and factually flawed, and Volkswagen will contest it vigorously.”

The historical connection between Volkswagen and the Holocaust runs deep. In the early ’30s, Nazi leader Adolf Hitler ordered the design of a people’s car, or “Volkswagen.” The company was founded in 1937 as part of a plan to ensure Germans could afford a car, and utilised slave labour from those at concentration camps during World War II.

Volkswagen’s shares are trading down 0.6% as of 9 a.m in London (5 a.m ET).

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