Volkswagen is stepping up its game in the EV space.
The German automaker is aiming to introduce more than 30 electrified vehicles by 2025, and to sell two to three million of them a year, in response to the Volkswagen emissions scandal.
To show it’s serious electric cars, Volkswagen has been rolling out a series of concept vehicles, like the BUDD-e electric microbus shown at the Consumer Electronics Show in January, which you can see above.
The BUDD-e is meant as a modern spin on a beloved Volkswagen classic, but it’s doubtful it would have the same appeal as the classic Volkswagen Microbus, also known as the Kombi, if it were to go into production.
On March 8, 1950, the Volkswagen Microbus went into production. Formerly known as the Volkswagen Type 2, the bus would quickly become a symbol of America's counterculture movement, transporting self-proclaimed hippies all around the country in the 1960s. The bus was designed by Dutch businessman Ben Pon.
It was such a symbol of the counterculture movement, that when legendary Grateful Dead guitarist Jerry Garcia died, Volkswagen ran an advertisement of the Microbus with a single teardrop.
That's where the BUDD-e microbus concept comes in: Volkswagen's modern update to the beloved classic. You can open the door just by waving your hand, and the battery-powered bus gets 373 miles on a single charge.
It's unlikely the BUDD-e would garner the same appeal if it were to go into production. After all, the tech savvy mini bus is a far cry from the clunky, but homey, Type II. But it's something different from other electric vehicles out there and a cool spin on a piece of history.
Volkswagen will unveil another electric concept car at the Paris Motor Show that kicks off October 1, and it's rumoured to have a range greater than 300 miles. The automaker said in a press release that the car will be 'as revolutionary as the Beetle was seven decades ago,' showing Volkswagen's focus to attract the same appeal it did for its classics with its EVs.
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