As we’ve previously noted, Vogue editor Anna Wintour has looked beyond the pages of her magazine to boost its profile and sales (as well as keep her job) — and it looks like all of that hard work is paying off.
The magazine’s newsstand sales have averaged 370,000, which amount to nearly 16% higher than last year’s first-half average.
While the fashion glossy’s numbers climb, Hearst ladymags Marie Claire and Harper’s Bazaar are both down 21% year-over-year for their January-April 2011 issues to 126,000 (Harper’s Bazaar) and 200,250 (Marie Claire), reports Ad Week.
Similar titles aren’t doing so well either.
“Among big newsstand sellers, Hearst’s Cosmopolitan fared relatively well, off just 1.6 per cent to 1.6 million for its first five issues. Others haven’t performed as well. Time Inc.’s InStyle slipped 8 per cent to 571,000 for its first five issues (its average was brought up by its March issue, which sold 662,000). Condé’s Glamour is off 16 per cent on the same basis, to 461,600. And Elle, which recently became part of the Hearst stable, is down 4.7 per cent to 261,250 for its first four issues.
Even People Stylewatch‘s meteoric circulation rise has cooled since its launch four years ago. Its newsstand is down 8.5 per cent to 523,000 for its first three issues.”
Maybe it’s Vogue‘s cover stars that is pulling in readers? The fashion magazine does attract A-list covers, from the First Lady to Lady Gaga.
We took a look at the glossy’s highest grossing issues.
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