For decades, ice has been the same across the board. But now, Richard Branson is changing that, just like everything else he touches.
According to a report in The Daily Mail, Virgin Atlantic is starting to put special ice cubes that are moulded in Branson’s likeness into each drink in Upper Class.
The cubes have been made so Branson can “travel in spirit” with passengers on each flight.
Check out Richard, who appears to be frozen in Carbonite, below:
Photo: Daily Mail Screenshot
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.