Virgin America has released its new flight safety video, and boy, is it a doozy. Featuring a peppy tune, outstanding choreography, and a healthy dose of attitude (“For the .001% of you who have never operated a seatbelt before…really?”), the video encapsulates Virgin’s exuberant style and offers a clear distinction between itself and the staid safety messages of its competitors.
The video features former American Idol contestant Todrick Hall and fellow dancer Madd Chadd, and is highlighted by a girl rapping about the emergency oxygen mask and an autotune verse about the life vest. Not to mention a sterling dance performance from a kid in a suit.
You can watch the video, which recalls the over-the-top musical ad the company made in 2010, below:
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