Vintners Are Wooing Millennials With Boxed Wine [THE BRIEF]

curious wine hmmm

Photo: lawgeek

Good morning, AdLand. Here’s what you need to know today:In an effort to woo millennials, vintners are starting to sell more wine out of boxes rather than bottles. According to the NY Times, those “between 21 and 34, are the target because they have grown up drinking from plastic and are less wedded to traditional wine rituals.” And half of them drink one at least once a week. The boxed packaging is more “convenient” to make and more eco-friendly. Besides, more soups and baby foods are being sold in pouches, so wine was the next step.

BBDO Belgium found a Mayan and had him apologise on camera for there not actually being an Apocalypse.

There’s already Easter candy at Safeway and Kroger.

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Previously on Business Insider Advertising:

  • Magazine Publishers Believe These 10 Celebs Sold The Most Ad Pages In 2012
  • How Gun Sellers Use Video Games To Promote Their Brands
  • Here Are Santa’s Most Scandalous Ads: Guns, Girls, And Booze
  • The Naked Cowboy Will Tattoo Himself To Transform Into A Human Billboard
  • Rugby Social Media Chief Was Fired For Cursing Out Facebook Fans
  • An Ad Company Accidentally Made A Gun Billboard Point At Billboard Of A Child In Michigan

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