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Pretty soon, Vine will be used as a platform for 12 “Peanuts” stop motion, 6-second comics. Khoa Phan’s Vine animations got the attention of Peanuts Worldwide, and the company reached out to him for a deal. “The Khoa Phan-Vine deal is part of a larger strategy we’ve had in place for Peanuts for several years — which is to continue to make Snoopy relevant with the young and hip crowd,” Cory Cole, social media director for Peanuts, told Mashable. Vine has already been used as a means to recreate the baseball card (for PlayStation), so comics are a logical next step.
Brian Niccol upgraded from his post as CMO to become the new president of Taco Bell. Marketing exec Chris Brandt will take on Niccol’s old duties.
Cross-device ad targeter Drawbridge and eXelate are joining forces to beter mobile ad targeting.
Mashable thinks that these brands “define advertising.”
Previously on Business Insider Advertising:
- How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance
- AD OF THE DAY: Old Spice Makes Its Weirdest Ad Yet
- Here’s How An 8-Year-Old David Foster Wallace Speech Suddenly Became A Viral Video Hit
- JCPenney Is Stealthily Unveiling A Brand New Logo
- Uni-Ball Pen Ad Features Ridiculously Racist Black Gangster Stereotype
- Cap’n Crunch Is Using Vine To Jump On The Ryan Gosling Meme Bandwagon
- Mercedes’ Simplistic Yet Jarring Ad Will Convince You To Never Text And Drive Again
- How Facebook’s Acquisition Of Instagram Has Hurt Brands That Use Twitter
- A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
- Bank Of America’s Ad Agency Just Named Its Former Receptionist Its New CEO
- The Ex-Premier Of Bermuda Thinks I’m A Racist Because I criticised His Ad Spending
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