Vine Will Now Host Brand New 'Peanuts' Stop Motion Comics [THE BRIEF]

snoopy charlie brown

Good morning, AdLand. Here’s what you need to know today:

Pretty soon, Vine will be used as a platform for 12 “Peanuts” stop motion, 6-second comics. Khoa Phan’s Vine animations got the attention of Peanuts Worldwide, and the company reached out to him for a deal. “The Khoa Phan-Vine deal is part of a larger strategy we’ve had in place for Peanuts for several years — which is to continue to make Snoopy relevant with the young and hip crowd,” Cory Cole, social media director for Peanuts, told Mashable. Vine has already been used as a means to recreate the baseball card (for PlayStation), so comics are a logical next step.

McKinney cut about 30 people in North Carolina.

Brian Niccol upgraded from his post as CMO to become the new president of Taco Bell. Marketing exec Chris Brandt will take on Niccol’s old duties.

Cross-device ad targeter Drawbridge and eXelate are joining forces to beter mobile ad targeting.

Are there ads out there targeting second-generation Hispanics?

Mashable thinks that these brands “define advertising.”

Previously on Business Insider Advertising:

  • How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance
  • AD OF THE DAY: Old Spice Makes Its Weirdest Ad Yet
  • Here’s How An 8-Year-Old David Foster Wallace Speech Suddenly Became A Viral Video Hit
  • JCPenney Is Stealthily Unveiling A Brand New Logo
  • Uni-Ball Pen Ad Features Ridiculously Racist Black Gangster Stereotype
  • Cap’n Crunch Is Using Vine To Jump On The Ryan Gosling Meme Bandwagon
  • Mercedes’ Simplistic Yet Jarring Ad Will Convince You To Never Text And Drive Again 
  • How Facebook’s Acquisition Of Instagram Has Hurt Brands That Use Twitter
  • A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat
  • Bank Of America’s Ad Agency Just Named Its Former Receptionist Its New CEO
  • The Ex-Premier Of Bermuda Thinks I’m A Racist Because I criticised His Ad Spending

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.