If you set aside the actual movies and TV shows they offer, Netflix, Amazon’s Prime video service, and Hulu may seem largely interchangeable. The three streaming video services are all targeted at cord cutters, they all charge around the same amount per month, they all work similarly, and they all offer a mix of movies, TV shows they have developed themselves, and shows previously aired on other networks. But there are some distinct differences in how their subscribers use the three services.
As we can see in this chart from Statista, which is based on data from Hub Entertainment Research, consumers turn to Hulu largely to watch TV shows that aired previously on broadcast or cable networks, while they spend time on Amazon watching movies more than anything else. Those differences could be important selling points for the companies. Netflix is still far and away the leader in the streaming video market, and many of its customers have yet to be convinced that they need a Hulu and an Amazon account too.