BII CHART OF THE DAY: Viewers ARE Watching Long-Form Videos On Mobile Devices

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Video publishing platform Ooyala recently published its Q1 2012 state of online video report. It turns out viewers are consuming long-form mobile videos. Long-form content, which Ooyala defines as more than 10 minutes long, accounted for 41 per cent of time spent watching videos on smartphones and 46 per cent of time on tablets.

The shift to long-form content mimics a similar trend on the desktop, where average video length has grown rapidly. Likewise, increased consumption of longer videos will have a big impact on mobile video ads, which are still relatively sparse with huge room for growth.

Click here to read our note on mobile video trends →

Time Watched By Video Length And Device

Photo: Ooyala

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