IKEA promises additional security after a video showing a woman masturbating in a Chinese location went viral

Ma Jian/VCG/Getty ImagesAn exterior view of an IKEA store on August 29, 2019 in Zhengzhou, Henan Province of China.
  • European furniture giant IKEA condemned a viral video that showed a woman masturbating in a Chinese location of the store.
  • “We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store,” IKEA said in a statement, according to AFP.
  • The video has been scrubbed from Chinese social media, but screenshots continued to circulate on Twitter on Tuesday.
  • Visit Insider’s homepage for more stories.

IKEA has promised to increase security measures in its stores after a video appearing to show a woman masturbating in a Chinese location of the Dutch and Swedish furniture giant went viral on social media.

The pornographic and explicit video, which has since been scrubbed from Chinese social media, reportedly showed a woman masturbating on different pieces of furniture in a store while other shoppers passed by. Screenshots of the video continued to circulate social media on Tuesday.

“We resolutely oppose and condemn this kind of behaviour, and immediately reported it to the police in the city of the suspected store,” IKEA said in a statement posted to Chinese social media platform Weibo, according to AFP. The store added that it would enforce “even more careful security and public cleanliness measures” and asked customers to “browse stores in an orderly and civilised way.”

IKEA didn’t specify in which branch of the furniture store the event took place, but social media users have speculated that it happened in Guangzhou City, Vice reported. The woman in the video has not been identified.

Posts on Weibo indicated that the video may have been taken before the coronavirus outbreak, as nobody in the clip appeared to be wearing masks. Most IKEA stores are currently closed worldwide due to the pandemic.

After news of the incident spread online, people were quick to joke about it. “I guess there’s no reason to go to IKEA anymore,” Mario Lopez tweeted, along with a picture of TMZ’s coverage.

“DON’T F-NGER YOURSELF OR JERK OFF IN IKEA’S BATHROOMS,” Barstool Sports said on Twitter.

A representative for IKEA did not immediately return Insider’s request for comment.

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