You'll Never Be Able To Look At The Watch Ad The Same Way Again After Seeing This Video

Brady Haran, self-described numberphile, created this video to blow your mind about something you may not have noticed, but constantly will from now on: Watch advertisements always show the time as a little after 10 — usually 10:10 exactly.

Save your time cooking up a crazy conspiracy theory though: Turns out it’s just aesthetics. Company logos are usually perfectly framed by watch hands at the 10 and the two.

(Hat-tip to Gizmodo, where we found this vid.)

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