Happy 10-year anniversary to the Apple Store.
In this video — filmed 6 days before the store actually opened — Steve Jobs introduces the store. The very first one was in Tysons Corner, Virginia.
The key concept of the store: solutions, the focus on what you can do with computers.
“Literally, half the store is devoted to solutions… people don’t want to just buy computers they want to know what they can do with them.”
This is what’s made these stores the smash hit they are today (via @bored2tears)