Joyus, a startup that’s helping shoppers discover goods via short-form videos, just raised a $7.9 million round led by Accel Partners.
Other investors include Harrison Metal, Joel Hyatt, Venky Harinarayan, and Anand Rajaraman.
Joyus was founded in January 2011 by ex-Googler Sukhinder Singh Cassidy. It’s targeting women shoppers and is using videos to help them discover and purchase products. The videos resemble infomercials and include interviews with customers, founders, and product demonstrations.