- A family-run Welsh hardware store has made a viral Christmas advert for just £100 ($US131).
- The advert features adorable two-year-old Arthur running the store and is a message about shopping at local, independent stories.
- The store owner and Arthur’s father Tom Jones told Wales Online the video was shot over one day, and the biggest cost was getting permission to use a cover of Alphaville’s 1984 hit “Forever Young.”
- The video has been watched 161,000 times on Facebook so far and some people have even branded it the “best Christmas ad of the year.”
- Visit Insider’s homepage for more details.
An independent hardware store in Rhayader, Powys, Wales made what some people are calling the “best Christmas ad of the year” for just £100 (about $US131), and its star is a two-year-old named Arthur.
On Monday, the family-owned hardware store, which has been in business since 1895, tweeted: “Here it is, the Hafod Hardware Christmas Advert 2019 #BeAKidThisChristmas” along with the touching video.
— Hafod Hardware (@HafodHardware) December 2, 2019
The BBC reports that the store has been making Christmas adverts for the past seven years.
This year’s spot shows adorable Arthur getting out of bed, going through his morning routine, setting up the family’s shop for the day, serving customers, looking over important paperwork, briefing his toys, tending to the festive window display, and going to pick up a Christmas tree.
Wales Online said the two-minute video features four generations of Arthur’s family, with appearances from his parents and grandparents.
Store owner and Arthur’s father, Tom Jones, said the video was shot over one day, as reported by Wales Online, with help from his friend and filmmaker Josh Holdaway.
As detailed by Wales Online, Tom said the biggest spend of his budget production was getting permission to use the advert’s song, which is a cover of Alphaville’s hit “Forever Young” from 1984 from American singer-songwriter Andrea von Kampen. It cost him just £100 (around $US131), which he confirmed in a tweet.
Yep. The only cost was to get the singer in the studio ????
— Hafod Hardware (@HafodHardware) December 4, 2019
“I knew I really wanted this song as it’s perfect. I got in touch with the singer and she said as it happens she was in the studio so we just needed to pay for the sound engineer,” he said, according to Wales Online.
Haha, the song will be out soon! 🙂
— Andrea von Kampen (@avonkampen) December 4, 2019
Speaking to Rachel Burden on BBC 5 Live, Jones said the advert’s “underlying message” is to “shop at your small independent shops.”
He also told the BBC: “I understand Christmas can be a very expensive time for everyone and they need to save money where they can, but if they can afford to, just try and shop at your small independent shops and support us, it makes a big difference.”