In a bid to engage with consumers on a new level, Australian swimwear designer Seafolly’s latest advertising is subtle, sophisticated and catchy. They collaborated with Aussie electronic pop band Panama in a music video that, unsurprisingly, features women swimming around in bikinis.
Seafolly CEO Anthony Halas says the collaboration is a new marketing initiative which will open the brand up to a new generation of consumers.
(It also answers every man’s summer dream: beautiful women clad in skimpy bikinis emerging from the surf to lay seductively on the beach.)
Here it is.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.