Victoria’s Secret is under fire for some of its most popular bathing suit styles.
Teens on social media are accusing the lingerie and swimwear company of ripping off its newest designs from a smaller swimwear brand called Triangl.
Triangl was launched in 2012 in Australia and has since taken off, gaining a massive following worldwide.
Triangl is unique in that its suits are all neoprene, a soft, thin, rubber-like material that is waterproof. There are only 12 styles currently on the website.
Triangl has gained a massive following on Instagram since its launch, with 2.6 million followers to date. It’s also drawn attention from teens, models, and celebrities.
Fans of the brand were quick to call out Victoria’s Secret for similarities in suits it has advertised heavily this season.
Check out each brand’s styles:
They appear almost identical aside from the colour blocking and straps. The major difference between the bathing suits? Price.
The black piping is an essential element in Triangl’s signature designs.
Users on Twitter were quick to comment on the situation. Some expressed their devotion to Triangl, others found humour in the situation, and many were swayed to Victoria’s Secret’s suits by their price.
I think it's funny how Victoria's Secret is trying to copy Triangl swimwear
— Danielle Newquist (@dnuke2412) June 1, 2015
Victoria's Secret knock off Triangl bikinis needs to stop
— Raina Brock (@RainaBrock) May 27, 2015
I'm about to get a Victoria's Secret knock off triangl bikini
— p (@QueenPeeza) May 11, 2015
Not gonna lie, I like the Victoria's Secret triangl bikini better than my actual Triangl bikini.
— • Kerry Ann • (@kakakaKerry) May 1, 2015
Anyone else notice how Victoria's Secret ripped off that Triangl bathing suit company?
— Maggie Mueller (@_infamousmaggie) April 11, 2015
We’ve reached out to Victoria’s Secret and will update when we hear back.
Victoria’s Secret and Triangl have yet to comment on the arguable similarities.
Business Insider Emails & Alerts
Site highlights each day to your inbox.