- The Victoria’s Secret brand PINK is facing criticism on Twitter, following a tweet celebrating the LGBTQ community during Pride Month.
- “Here at PINK, we’re proud to celebrate our LGBTQ associates & customers that make an impact in their communities,” the tweet reads. “Inclusion makes us stronger and we’re committed to giving everyone a voice. We’ll be sharing Pride stories from associates, Campus Reps and PINK fans all month long!”
- Twitter users were quick to point out that the tweet comes months after one of the “chief architects” of the Victoria’s Secret Fashion Show Ed Razek apologised for “insensitive” remarks regarding the possibility of including trans models in the show.
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The Victoria’s Secret brand PINK is facing criticism on Twitter, following a tweet celebrating the LGBTQ community during Pride Month.
“Here at PINK, we’re proud to celebrate our LGBTQ associates & customers that make an impact in their communities,”the brand tweeted on June 4. “Inclusion makes us stronger and we’re committed to giving everyone a voice. We’ll be sharing Pride stories from associates, Campus Reps and PINK fans all month long!”
Despite the brand’s seemingly good intentions, Twitter users expressed outrage at the brand’s efforts.
The criticism stems from a November 2018 quote from Chief Marketing Officer of L Brands (Victoria’s Secret’s parent company) Ed Razek, described by Vogue as one of the “chief architects” of the Victoria’s Secret Fashion Show. In the interview with Vogue, Razek addressed calls to have a transgender model in the show.
“It’s like, why doesn’t your show do this?” Razek said. “Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy. It’s a 42-minute entertainment special. That’s what it is.”
(As GLAAD points out, “Unlike transgender, transsexual is not an umbrella term. Many transgender people do not identify as transsexual and prefer the word transgender. It is best to ask which term a person prefers. If preferred, use as an adjective: transsexual woman or transsexual man.”)
Razek apologised in a statement shortly after the comments were published, saying, “My remark regarding the inclusion of trans models came across as insensitive.”
“To be clear, we absolutely would cast a transgender model for the show,” he continued. “We’ve had transgender models come to castings… And like many others, they didn’t make it… But it was never about gender. I admire and respect their journey to embrace who they really are.”
But half of a year later, Twitter users were quick to point to his quote in response to PINK’s Pride Month tweet:
Y’all remember when you said “a trans model couldn’t sell the fantasy” y’all remember that? I️ do. Change your shit back to pink. We good. https://t.co/PU1Gw8FvFW
— Genevan Black Cod ???? (@killerkingggg) June 7, 2019
I think y’all are forgetting something pic.twitter.com/Hyvbrq2Nz1
— sam ✨ (fuck 12) (@sweet_samuraii) June 7, 2019
Change it back to pink. We don’t need y’all to support our community since we can’t sell “the fantasy”.
— christopher ????️???? (@ADramaticGay) June 7, 2019
— Mattea (@discojaxx) June 7, 2019
PINK posted another tweet on Friday saying that on top of “annual contributions to non-profit organisations that support the LGBTQ+ community” it would donate “an additional $US100K donation in celebration of Pride Month.”
Happy #PrideMonth! In addition to our annual contributions to non-profit organizations that support the LGBTQ+ community, our company will be making an additional $100K donation in celebration of Pride Month! #PINKPride
— vspink (@VSPINK) June 7, 2019
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