Victoria’s Secret is under fire for this poor retouching job posted on its Facebook timeline.
To see the full photo and all of its unfortunate gaffes, (warning: It’s NSFW) click here.
Commenters are appalled at how poorly the company edited the photo. The backlash highlights how Victoria’s Secret is at risk for losing potential customers by editing photos of already thin models.
“Man, why can’t they just leave photos alone? I can see removing a distracting mole or pimple but that should be it,” one woman wrote.
“Her left butt cheek is missing and a chunk out of her right arm,” wrote another woman.
“What a strange picture. Certainly not normal looking and the touching up is very obvious. Why? This is just weird,” wrote another woman.
We reached out to the company and will update when we hear back.
Victoria’s Secret has a history of poorly photoshopping its models. In a recent roundup of some of the worst retail Photoshop disasters of all time, the lingerie retailer made the list several times.
Since Aerie has abandoned Photoshop, sales have soared — in the second fiscal quarter of 2015, comparable sales skyrocketed 18%. Victoria’s Secret’s sales have not decreased, but same-store sales only increased by 3% in the second quarter.
Even though Victoria’s Secret is known for its super svelte angels, its customers are far too savvy to the magic of Photoshop.
Further, flawed photo editing makes consumers not want to trust brands like Victoria’s Secret, branding expert and marketing professor at University of Southern California Jeetendr Sehdev told Business Insider this summer.
“We have seen the backlash,” Sehdev said. “Those perfect bodies are not even the bodies of the Angels. And people know that now … people are fully aware, consciously or subconsciously, whether they are looking at a Photoshopped image.”
Business Insider Emails & Alerts
Site highlights each day to your inbox.