A top Viacom exec allegedly doled out discounted MTV advertising for cash kickbacks.
Brian Fays joined MTV Networks during a period of ad sales surge in 2005.
Now, he’s accused of offering slashed prices to direct-response advertisers — think spots for call-and-order products like skincare lines and DVD or music CD collections — in exchange for personal payment.
Fays departed the company over a month ago.
Viacom allegedly became aware of the activity when an advertiser worth $200 million a year to the company came to them directly.
But they haven’t released a statement yet, and declined to comment to us.
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