Vevo Lands AT&T As Its First Advertiser

mariah carey

Music video startup Vevo announced that it has signed up AT&T as its first advertiser.

There’s no word on how much the deal was worth, but a Vevo rep says it’s a “long term” deal. She also says Vevo will be announcing more advertisers in the near future.

AT&T says it’s a paid advertising/sponsorship deal, and it will promote Vevo across all its platforms on the web and on mobile.

Vevo is commonly called a Hulu-for-music. It’s a partnership between Google/YouTube and major music labels. It recently received a $300 million valuation after Abu Dhabi Media Company invested in the JV.

Expect the service to roll out in December.

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