Apple wanted to start the new year out right by premiering a brand new iPhone 5 ad starring Venus and Serena Williams.
The ad’s release, however, was somewhat ill timed. The new spot highlights the popular Do Not Disturb feature on the very day that it malfunctioned. Various consumers and tech blogs reported that iOS 6 users experienced glitches once the year switched to 2013.
Do not disturb allows users to block certain phone calls, texts, and even Facebook notifications when they, well, don’t want to be disturbed. Like during a dream in which you’re beating Venus and Serena Williams at ping pong. TBWA does Apple’s advertising work.
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