There is an enormous amount of activity happening on Twitter each minute. This activity opens up endless opportunities for businesses, marketers, and individuals. One rarely talked about strategy for utilising Twitter’s widespread popularity is the seeking out of career connections on Twitter.
Many career experts discuss how to get hired from LinkedIn and how to find a job on Facebook; and while these continue to be solid job searching options, countless job seekers are already doing this. One advantage of taking to Twitter for your career networking and job search quest is that you will be differentiating yourself and potentially giving yourself a chance to stand out from the crowd.
The first thing you should do is clean up your Twitter profile. Make sure that your Twitter profile picture is a good head shot of yourself and also make sure your Twitter user name is professional. You can easily change your Twitter user name if you don’t feel it is appropriate for potential employers. Lastly, make sure your bio talks about the sector for which you are seeking work.
Your Twitter updates should include relevant Tweets about your industry. It is of course ok if some of your Tweets are personal, but it is wise to Tweet about your industry and job sector as it will show your passion and interest in your craft. You should also Retweet others who post updates about your niche.
Once your Twitter presence is optimised, you will want to seek out contacts whom could help you. First you should make a list of companies which you are applying to. On the company’s website – you can often find the names of individuals who work in the department you are applying to. If you go to Google, and search for Evan Britton on Twitter, you will see that the first listing is my Twitter page. If you put in anyone else’s name followed by the words on Twitter – if they have a Twitter account – within the first few results will be their Twitter page. Once you identify this contact, you can follow the person with the hope that they follow you back. If they do, you can send them a Direct Message to let them know of your interest in the company. If they don’t follow you back, you can Retweet them a few times with the hope that they will follow you back. If none of that works, you can post a Tweet that mentions your contact and your interest in working at the respective company.
It is difficult to create a contact at a given company – by exhibiting creativity and persistence on Twitter – you may be able to make a connection in a unique way.
Another way to identify contacts at a given company is via a Twitter profile search. If you visit Twellow – you can type in a company name and see Twitter users who include that company name in their Twitter profile. Often you will find people who work at this respective company. Plus, you can find other Twitter accounts that Tweet about this company, which could be informative accounts for you to follow. At any rate, the Twitter profile search is just another avenue to identify potential career contacts. Once you find them, you can follow the same process I listed above to try and make a connection.
Again, the great thing about trying to develop contacts on Twitter is that many people aren’t doing it – so there is a real chance of it working for you. Plus, as more companies move deeper into social media – the fact that you have become savvy on Twitter will instantly be recognised by the contacts you make.
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