Wieden + Kennedy has outdone itself with this remixable music video for Old Spice starring Terry Crews. The Old Spice Guy flexes his muscles to trigger an impressive list of instruments — snare drums, bass drums, tom-toms, tambourines, sausages (they fall from the ceiling on his command), guitar, bike horn, woodblock, and a flame sax that he ignites by blowing in to a tube.
At the end of the video, it becomes interactive, allowing users to use their keyboards to play their own song via Crews’ muscles.
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