Meet Usain Bolt's personal barber who owns the most in-demand barbershop in London

  • Sheldon Edwards is a barber to the world’s top soccer stars and athletes.
  • Some of his clients include Manchester City’s Raheem Sterling, Chelsea’s Oliver Giroud and the world’s fastest man, Usain Bolt.
  • We learned how he started from humble beginnings in Jamaica and how he built HD Cutz, a globally recognised barber business in the UK.

Business Insider sat down with Sheldon Edwards, the owner of HD Cutz barbers in South West London. He explained to us how he managed to build his barber business after emigrating from Jamaica as a teenager in 1998.

Since then, the stylist has managed to build up a well-recognised clientele list, which includes a huge range of soccer players, and 8x Olympic gold medalist Usain Bolt.

Sheldon mentions how he had to learn to adapt his barbering style, the struggles he faced while living in London and how he managed to become the personal hair stylist to so many recognised soccer stars.

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