- USA Today’s weekend print edition was wrapped in an advertisement mirroring the paper’s front page.
- The ad was for Netflix’s new show, “Sweet Tooth,” that warned of human-animal hybrid babies.
- The real front cover was about how rising immigration rates have affected a border town in Texas.
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USA Today wrapped its June 4 weekend edition newspaper with a fake cover warning of “a new generation of half-human, half-animal children” as an advertisement in partnership with Netflix for its new show, “Sweet Tooth.”
The fake front page contained two small articles about the threat of “hybrids” to national security” and how the hybrids are “the greatest mystery of our lifetime.”
The only giveaway that the cover was fake is the word “ADVERTISEMENT” written in a tiny font located just above the headline.
“Sweet Tooth” is centered on a deer-human hybrid kid, Gus, who goes on an adventure to learn more about why he and other children around the US were born part human, part animal. The series is based on a comic book of the same name from DC Comics.
The real front cover of USA Today was tucked neatly behind the advertisement and featured a report about migrants’ impact on border town McAllen, Texas.