USA Today has purchased Banquet, which owns “action sports” website BNQT.com, and Cold War Collective, an “action sports” advertising network. Terms weren’t discolosed, but this shouldn’t be a big dollar deal: BNQT is fledgling, and the company says Cold War Collective reaches just a million uniques a month.
Another reason this deal underwhelms: At least one of us (guess!) has been skateboarding for over 11 years now, and we’ve never heard of this site. We get our skateboarding info from Crailtap or Thrasher.
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